03 — Colour Palette
Navy is the voice. Blush is the warmth. Gold is the ceremony.
The palette should feel like an object you can hold: matte, warm, slightly imperfect, never glossy. Gold is a material and an accent — never a large field, never small body text.
Proportion
Hold roughly to 60 / 30 / 10 on cream.
60% Deep Navy
30% Soft Blush
10% Champagne Gold
Primary
Navy is the voice, cream is the breath. Together they carry 90% of the system.
Wordmark, headlines, buttons, book board, slipcases
Roughly 60% of any composition.
- HEX
- #0B1B3D
- RGB
- 11, 27, 61
- CMYK
- 82, 56, 0, 76
Main background and negative space
The base surface. Never pure white in print.
- HEX
- #F8F9FA
- RGB
- 248, 249, 250
- CMYK
- 1, 0, 0, 2
Secondary
Blush is human warmth; gold is ceremony. Gold is a material, not a text colour.
Section backdrops, social graphics, box interiors
Roughly 30% of any composition.
- HEX
- #F5E1D3
- RGB
- 245, 225, 211
- CMYK
- 0, 8, 14, 4
Foil, hairline rules, icons, accents
Maximum 10%. Never a large field, never small body text.
- HEX
- #D4AF37
- RGB
- 212, 175, 55
- CMYK
- 0, 17, 74, 17
Gold that has to be read
Use whenever gold carries text on cream.
- HEX
- #8A6B1F
- RGB
- 138, 107, 31
- CMYK
- 0, 22, 78, 46
Neutral
The working greys that keep long text and interfaces readable.
Body text on cream
Navy goes muddy at small sizes — set long text in Ink.
- HEX
- #141821
- RGB
- 20, 24, 33
- CMYK
- 39, 27, 0, 87
Captions, metadata, form labels
- HEX
- #6E6A63
- RGB
- 110, 106, 99
- CMYK
- 0, 4, 10, 57
Cards and panels sitting on cream
- HEX
- #FBF6EF
- RGB
- 251, 246, 239
- CMYK
- 0, 2, 5, 2
Rules, dividers, table borders
- HEX
- #E3DCD2
- RGB
- 227, 220, 210
- CMYK
- 0, 3, 7, 11
Contrast rules
Do
Body text in Ink on cream or paper. Cream on navy for reversed panels.
Do
When gold has to be read as text, use Antique Gold #8A6B1F.
Don't
Champagne Gold as small text on cream — it fails contrast. Keep it for foil, rules and icons.