04 — Typography
A big warm serif against a quiet, formal caption.
That single relationship carries the whole system. High contrast between a large literary serif and small letterspaced caps — set on a book grid, with real leading, because this is a company that respects sentences.
Live tester
Type your own copy and check it at real sizes before committing.
Everyone thinks their life is ordinary. Nobody's is.
Your copy
Typeface
Weight
Size — 48px
Letterspacing — -0.01em
Long text: Instrument Sans, 17–19px, 1.65 line-height.
The faces
Gloock
Display & wordmark
"Gloock", Georgia, serifThe Memoir Co.
High-contrast literary serif. Set large and tight, in navy. Never for body copy.
Cormorant Garamond
Headlines & pull quotes
"Cormorant Garamond", Georgia, serifEveryone thinks their life is ordinary. Nobody's is.
Old-style book serif, set at 500 weight with generous leading. The fine-press voice for page titles and featured lines.
Instrument Sans
Body & interface
"Instrument Sans", system-ui, sans-serifWe sit with you, record the story properly and write it in your own words. There is no obligation and nothing to prepare.
17–19px at 1.65 line-height. A company that respects sentences sets real leading.
Instrument Sans — small caps
Labels & the “Co.”
"Instrument Sans", system-ui, sans-serifMemoirs, written and bound
Letterspaced caps at 0.18em for labels, folios and captions. The only caps we allow.
Scale
Desktop / large sizes shown. Step down proportionally on mobile.
| Style | Face | Size | Leading | Tracking | Use |
|---|---|---|---|---|---|
| Display | Gloock | 56 / 72 px | 1.02 | -0.02em | Hero statements, book covers |
| H1 | Cormorant Garamond 500 | 44 / 52 px | 1.12 | -0.01em | Page titles |
| H2 | Cormorant Garamond 500 | 30 / 34 px | 1.2 | 0 | Section headings |
| Pull quote | Cormorant Garamond italic | 26 px | 1.4 | 0 | Client words, featured lines |
| Body | Instrument Sans | 17 / 19 px | 1.65 | 0 | All long-form copy |
| Small | Instrument Sans | 14 px | 1.5 | 0 | Captions, form help |
| Label | Instrument Sans caps | 12 px | 1.2 | 0.18em | Eyebrows, folios, metadata |