The Memoir Co.Brand book

—Title page —Contents 01Overview & Mission 02Logo & Assets 03Colour Palette 04Typography 05Tone of Voice

Internal reference · v3
Updated August 2026

The Memoir Co. · Brand book

Contents

01Overview & MissionPurpose, positioning, audiences and values.02Logo & AssetsThe signature suite, clear space and usage rules.03Colour PaletteCore colours, supporting tones and specifications.04TypographyTypefaces, scale, hierarchy and live specimens.05Tone of VoicePrinciples, language choices and examples.